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Our Story

Blunt Pretzels was founded in Asheville in 2010 by Laura Jensen and Eddy Schoeffmann. Born and raised in Munich (world capital of pretzels and beer!), Eddy created our signature pretzels based on his taste memory of his favorite childhood treats.

In 2017, Blunt Pretzels left the world of commissary kitchens and opened its first brick and mortar location in Marshall NC. Eddy's son Sam Derry joined the business in 2019, and soon therafter we moved to our current location in old Downtown Swannanoa - just in time for the lockdown in March 2020. Since then, we've added a small beer garden (Pretzels & Beer!) Just wait for the beer cheese.

Our Mission Statement

We strive to bring an authentic taste of Germany to Western North Carolina.
It is our mission to bring back simplicity and craftsmanship to making food and to promote
harmonious relationships with nature and the communities we live in. Our pretzels are
handmade in the German baking tradition from organic, locally sourced ingredients, without
the use of animal products. We hope you enjoy!